The power of flexing your influence, is real!
In this episode we discuss the part INFLUENCE plays on today's consumers and businesses. How to make the most of your influence to make a big impact on the things that you love - community, business, and more!
Modern marketing is about FLEXING YOUR INFLUENCE. There's a way to utilize modern marketing AND traditional marketing strategies to make BIG impact.
Take your influence to the next level.
Welcome to the flags, your influence podcast, this show for brands, marketers and CEOs where we talk about modern marketing. Here's your host, Margaret Brown and forth,Speaker 2:
Winchell, influencer influence, influences. There's so many ways that influence impacts our daily life as consumers, business owners, professionals is everywhere and we are going to talk about how you can flex your influence to make a big impact in your business and your community and all the things that you care about. It was about two years ago that I really started pushing influence and how to flex your influence within the workshops that I was leading and any speaking engagements and within our flux, your influence community and to clients. Because I really wanted to raise awareness to these amazing people that I was working with that they have done an amazing job at building their influence in their community. But there was a major disconnect between what they're online influence we're showing versus their local community influence. And here's a little more about when, I mean with that, so within the community or their industry, they are influential. Maybe you've been in business for 10 20 and 30 years. I mean you're talking to someone who is respected and knows what they're talking about, has just done, done a lot of really great things. And within the community, the Chamber of Commerce There Trade Organization within their company, they are just fabulous and this is awesome. This is something that, you know, a lot of us, you know, we want to have a really great positive influence on the communities that we touch every day. But what I noticed was that there was that disconnect. If you looked up their company or the professional themselves, the business owner online, there was either nothing or it was outdated. Now as a the owner of a digital marketing agency, obviously it is my job to help those people that have come to me for help, um, who have already seen that there is a disconnect and that they needed to build this. Um, but the problem is, and the reason why I am just waving this flag and why this podcast exists is because we have to invest in building our online influence, leaving that online footprint. And here's why. Because the Internet is not going anywhere. If anything, it's just growing and the opportunities are growing and the last study showed that 77% of Americans use the Internet daily. That means they are doing internet searches, they are using social media, they are shopping, they are pretending to be Sherlock Holmes. Whatever they're doing, they are spending a lot of time online and 77% of them are doing it. So for the past who are professionals who are business owners, marketers, CEOs. It's important that we are carrying over our big influence to the Internet. Whether that be through having a website that is current and up to date or finding the social media that aligns with your brand and your business and your target audience. Doing email marketing, doing advertising, having private groups, utilizing trade websites, whatever it may be. It is important that we flex our ambulance and by doing that online you are raising brand awareness. You are just showing that you are a vital and lively player in your industry and in the service and products that you provide. I can't tell you how many times I even have gone to a website and thought, oh no, are they not in business anymore? And if they are in business, but their website does not show that. Um, I've had clients come to me and say, three people in the last two months have come to me and asked me if I was still in business because my website is not up today and we don't use any social media in the last post was in 2012 and so on and so forth. So I get it. I understand that so many things can happen. I mean, finding a web developer or finding someone who can manage your digital marketing, all of that takes time. I understand today we're not going to solve that problem today. What we're talking about is influence and is it important to us and I'm going to go ahead and say that it is important to us that we are seeing as leaders that we are seen as experts in our field, that we are seen as people who care about the community. Otherwise, we wouldn't be doing the things that we do. So in person we attend events, we go to chambers of commerce, we go to trade association events, we do all types of things. We participate in community events because we care and because we also need to network for our businesses. And so if you're going to do it in person, then I'm telling you it's just going to amplify it once you bring it online. And the two don't need to work without each other. They actually work really well together. So if you've ever heard me speak in person, I always say that I am a, um, I'm a proponent, I'm a lover of traditional marketing paired with modern marketing. They really do work together. And if you ever see me, I definitely have paper, I have postcards and I have stickers. I love tangible items as well. And I think the rest of us do. Um, you know, the majority of us, we do like tangible items. Um, but I said that to say that when you are networking in person and when you are networking online, you don't have to do one or the other. You just intermix them. This is how you flex your influence in a big way. And there are ways to create systems where you have all some automation included. So automation within the different activities that you're doing, whether they be in person or they be online to help people to, you know, stay in touch with you. So you meet someone at a networking events. The best way to flex that your influence is you made a great impression on them and now you can take their business cards, send them an email. It was great to meet you. And of course you don't do this with everyone, but we all know that when you go to networking events, there could be people that really stood out as someone who would be great to get to know even better and send them an email. And then from there you can connect with them on linkedin and connecting with someone on Linkedin is great, but if you're not putting content out, you know it's just another connection. It's just another name in a database. So that's the follow up for you. But making that connection is definitely a pro step. And I'm not saying to add them to your email list because that's not great to add someone to an email list that they didn't to be on. It's actually against the law if you're going to start emailing them frequently. But I'm just saying that you can take that in person and now implement the online steps. And now whether we all know that sometimes we go to networking events and we see someone one time and then we don't see them for another three months, their schedule conflicts and there's all types of things that happen and this way now this person can stay up to date on what's happening in your world and vice versa. And if it's someone that you really want to connect with, like it could be a potential referral source or uh, uh, clients, then you can engage with them. And again, in this episode we are not going to sell all of the digital marketing issues that you're having, but I'm trying to build the connections that you understand that when you flex your influence, you are definitely using the power of online and offline to market your business. And you might say, well, I don't go to any in person events. I only do online. And if that's the case, that's great, that's fine. Um, but there are ways to network a hundred percent online. You can join groups. But again, joining a group does nothing for you unless what? Unless you participate, you need to participate. And when you're participating, really give thoughtful answers. You don't need to necessarily answer every question that comes about, especially if you don't know what the answer is. But when you do definitely give a wealth our answer, ask questions, be friendly. That is networking. And anyone who's been in business for any length of time knows that networking is so important to a business. I know that I grew up my business through networking. Um, the first networking group that I joined was the Pasadena a chamber and they were amazing. And if you are in that area, I highly recommend them. But I know that it wasn't enough to be a name on a roster. I needed to go to events I needed to volunteer and to participate. And it's the same thing online. So,Speaker 1:
Influence influencers, influence influential. When we think of that word, we think of power and being persuaded and having some cloud, having something to say, being someone that we can respect and look to. And a lot of you who are listening are already that. And so I want to make sure that you are taking that influence and enhancing it with your modern marketing, with your digital marketing. So you'll hear me use those two words a lot. Digital Marketing and modern marketing, um, they're basically the exact same thing. Um, but again, my audience, my people are generally people who are pretty established in, in business and um, have been doing marketing, have been doing a lot of great things, which is how they have reached the levels of success that you've reached. And I just know that there is a really big gap and oh my gosh, the funniest thing is I'll see a business owner, you know, they'll have 10,000 followers on Twitter and 4,000 followers on Facebook. And I mean, they'll have a pretty big following. And when you start talking numbers with them, you know, they're at $100,000, which is amazing. I mean, to get to any six figure mark is amazing too. To stay in business for any amount of time and to actually make money is, um, is a really great thing. But they're online influence is so big and so great. Yet their experience is little. And I'm not saying that one business owner is better than the other, but what I'm saying is that the business owner who has 20 years under their belt and you know four to 500,000 or four to 5 million in revenues really needs to make sure that their online presence also shows how influential they are. And you might think, well why? Why does it need to? Because we are living in the day where people are making decisions based on what they see online. And it may not be today and it may not be tomorrow, but buyers and other business owners will start to really look at the online space for almost like a background check. And I don't want you to fall short and you might say, well I get all of my business through referrals and I will say that that's amazing because that means of course you're, you're awesome and you are getting business through referrals, but I'm going to tell you that those people who have been referred to you are looking at your online presence to get to know you a little better. Now if your online presence is lacking, of course I'm not saying that they won't do business with you, that would be silly, but you're not making the decision any easier for them. You're not shortening the sales cycle. You shorten the sales cycle. By having Austin content and with Austin content, it really makes them feel that they know you and we know that we do business with those that we like know and trust. So your online presence, when you're flexing your influence online, you are giving people that awesome feeling that they know you like you and trust you and that shortens the sale cycle. I'm telling you this is true and if you think about it, you'll know you're right. There is a lot of truth to that. And again, I don't want this to be like an overwhelming feeling of Oh my gosh, I don't know how to even start. I'm so behind. No. The awesome thing about the digital space is a level the playing field. That's why a company that's tiny can look big because they have raised brand awareness through all of their, you know, digital marketing. They can do that. Now they can look bigger. They don't need a brick and mortar, they don't need a giant warehouse to dazzle someone. They have dazzled because they've spent time online. But you might say, well that doesn't make you the best in your industry because you can do things greatly online. I know, I understand that. That's why it's important that we're all online. I mean, in my industry, I can't tell you how many other digital marketers I run into now, we all kind of do something a little different. But once in a while I run into a new client who says, well, I've tried a digital agency before or I've tried this before. And really they are comparing apples to oranges and um, unfortunately not everyone who proclaims to be something is something. So yes, there are those, um, those gaps as well. But that can't concern you. That's not our business. That is going to, if someone can dazzle someone, get their business and you know, and then they fall on their face. Unfortunately that is the way of life. I've seen this. I have people that have come to me and they say, well, I just spent $40,000 with another agency and they didn't do anything. And so now I need to be on a much tighter budget. And in my head I'm thinking, I'm so sorry that that happened to you, but you know, that's a, it puts me in a weird, awkward position. And I'm sure I'm not the only industry or professional at this has happened to, but that can't concern you. So don't think about that. And the reason I go into these like little tangents is because when I speak in public, people bring up scenarios and questions that don't matter what you need to be. What you need to be concerned with is, am I doing everything I can to raise brand awareness? And what that might mean for you is simply putting out a blog once a month. And that's where you start. Uh, last year I conducted a survey and I asked my audience, um, my, my colleagues, I said, what holds you back from taking your digital marketing to the next level? And I'm telling you the top three by leaps and bounds was I don't have the time. I don't know where to start and I don't know what to say. So if you have felt like that you're not alone and um, that's not the end of the world either. So through this podcast and through the next episodes, you're going to get some clarity, you're going to get some strength, you're going to get some Mojo around influence and digital marketing and modern marketing and your first steps and what to say and finding the time. Like these are all things that we are going to tackle together and we're going to do it in a way that's not overwhelming. We're going to do it in a way that's fun and really brings out the creativity in you and your team. And it's going to be awesome. So I know there were a couple of uncomfortable topics that we talked about today and I want to just let you know that if you have done nothing, it's okay. You can get up to speed pretty quickly. It's not without effort. I will say that this is something that also is not something that you do for a month and then you're good to go for another year. It's going to be something that you feed, but as you create your plan and a strategy, if you decide to, it will be something that you learn how to maintain every month, and I don't want this to be upon cast that scares. I want it to be a place that inspires you, that shows you that there are people out there just like you and that your audience wants to hear from you. That is so important. Yes, people want to hear from you. Yeah, but Margaret, so many people have said, but I would say, or there's so many people in my industry that are already posting, it doesn't matter. Your audience wants to hear your voice. They want to hear it from you. If I was going to say, well, I'm not going to post online or I'm not going to launch a podcast because there's already other digital marketers who are doing that. I mean, that sounds pretty ridiculous, right? But this is something that we tell ourselves. It's like, oh, everything's been said. No, you actually do have a unique take on your industry. You do. You're in business, you're successful. You have something that the world needs, otherwise you wouldn't be in business. So with that, you do know and you can be confident in the fact that people do want to hear from you. This is really exciting. That's really one of the, um, one of the messages that I really love to proclaim from the mountain tops is that people do want to hear you and I don't want to give you homework, but I do want to tell you that as you're thinking about your influence, maybe start jotting down some ideas on how you're influential, influential in your industry, influential in the community, work that you do, influential. However that may be. Start writing it down and start thinking, well, how am I using this to gain more influence or to actually get people moving and in action? Because that's something else to think of is what are you using that influence for to grow your business, to grow your social cause? On this podcast, we are mainly talking about business, but as you grow your influence online, you can use that platform for other, for other areas that you want to, um, bring awareness to. So whether that be your community, a charitable cause, um, you know, that aligns with your business. So there's so many things that you can do as you flex your influence. I mean really there is just, it's endless. But you have to get started. And for those of you that have gotten started, I would love to hear some of your success stories is what I'm saying resonates with you. Let me know what your success stories are. I know that online, you know, the online sphere has helped to raise money, help to grow businesses. I mean, it is a tool that we didn't have 15 years ago and I've talked to people and they've said, well, you know, it's just one more thing for me to learn. It's one more thing that I have to do. And I think, okay, yes you can think about it that way as this like drudge, this terrible thing that has happened to you. Or you can look at it like the glass is half full and you can say, wow, never before. Has there been a tool that I could use? I can create content to raise awareness of for my business. I mean let's think about billboards and TV and radio spots. All of that costs money, tons and tons of money, big money and now you have something that you can invest in. You can still do advertising but a lot of the content is content that you create, that you post online and it lives there for forever you. It is real estate that you want for your business. It really truly is and so never has there ever been a time that we can do this and so this is a time that we can, I am so excited that you're allowing me to be on this journey with you. I want to steer you in the right direction. I am so excited to have the flex your influence podcast. We are going to have some really great guest speakers and awesome topics and I'm really going to bring it for you and I want to leave you with the fact that yes, people want to hear from you, and if you haven't gotten started, you're not behind and you just need to be wildly excited about the possibilities. Be wildly excited about the possibilities. If you've enjoyed this episode, I invite you to subscribe to the podcast and visit firstname.lastname@example.org to give us your input, your feedback, any ideas you have on future episodes, and just join the community.